Our story
Started by a father and daughter, one episode at a time.
Second Story began on Instagram as a series called “Starting a business with my father” — six episodes following one empty floor in Sialkot as it slowly became a shop.
Bare brick turned into green panelling. Arched windows went in. A gallery wall went up. Then the racks filled: branded clothes and shoes, imported crockery, toys and decoration pieces, chosen one at a time.
The doors opened on Sunday, 8 November 2026. The next chapter is whatever you take home.


















